Taylor Rosenfeld
UX Designer
Hi there! I’m a San Francisco-based UX designer obsessed with crafting delightful, research-backed experiences. I get energized turning complex problems into strategic wins by bridging the gap between diverse stakeholders. I’m a creative at heart who lives for a scrappy brainstorming session and the challenge of building a vision from scratch.
Amazon Grocery Experience
May 2024 - Present
At Amazon Grocery, I lead end-to-end design for a diverse range of initiatives, from search and subscriptions to loyalty programs and scalable component systems. I drive projects from initial vision and strategy through research, design iteration, and technical development leading up to launch. I thrive in navigating complex organizational challenges, bridging silos between leadership and cross-functional teams to align business goals with the customer experience. My strategic influence extends to shaping roadmaps through workshops, scaling design frameworks, and championing innovation by leading winning hackathon concepts. By balancing business objectives with deep customer advocacy, I deliver solutions that drive measurable impact across the organization. My work is under NDA so I can’t share all the details, but reach out if you’d like to know more about my responsibilities and experience.
Amazon People Experience
June 2021 - August 2021 (internship) | August 2022 - May 2024
While on the Amazon People Experience team, I led the design of critical employee tools, including a converged manager hub, proxy access systems, and streamlined service team interfaces. I acted as a fierce advocate for the end-user, leading usability studies to navigate complex technical constraints and successfully defending customer needs against competing priorities. My leadership extended beyond the screen, I proactively identified systemic issues outside my immediate scope, mentored interns, and drove cross-functional alignment with legal, engineering, and executive leadership. By insisting on the highest standards through rigorous accessibility reviews and iterative design, I delivered scalable solutions for Amazon’s global workforce. My work is under NDA so I can’t share all the details, but reach out if you’d like to know more about my responsibilities and experience.
Savannah College of Art and Design
Fall 2018 - Spring 2022
My time at SCAD was a deep dive into the full product lifecycle, where I moved beyond theory to solve real-world UX challenges. I embraced a multi-disciplinary approach by rotating through roles as a Research, Design, and Interaction Lead, allowing me to master everything from information architecture and human factors to high-fidelity prototyping. I focused on designing for high-impact social and physical needs, ranging from creating sensory-safe public spaces for the neurodivergent community and holistic recovery platforms for athletes, to addressing global food waste and the psychological hurdles of remote work. These experiences solidified my foundation in radical empathy and rigorous validation, teaching me how to transform ambiguous problems into scalable, human-centered solutions. The projects below are currently under construction and will be available to view soon.
What its like to work with me, from my peers.
"Taylor excels as a UX leader who quickly absorbs and unifies product visions into effective customer experiences. I trust Taylor to bring curiosity and creative problem solving into the space to bring to life experiences that provoke productive debates between cross-functional teams. Her detailed work ensures teams can focus clearly on what's best for the customer."
"Taylor has quickly established herself as an invaluable member of the team. Her proactive approach and ability to deliver high-quality designs with remarkable attention to detail set her apart. She demonstrates exceptional speed and efficiency while maintaining focus on scalability and flexibility, fostering insightful discussions that drive the evolution of UX design components. Her collaboration with stakeholders, including facilitating alignment on the [redacted] UX structure, highlights her ability to balance local nuances with broader organizational goals."
"Taylor is a proactive and customer-focused UX designer who pushed a complex project forward with exceptional ownership and stakeholder coordination. Her ability to gather and incorporate feedback resulted in designs that were highly impactful and widely appreciated by stakeholders and leadership."
"Taylor is a superstar UX designer. She jumps in to any project quickly, delivering efficiently across a variety of priorities. Taylor asks the critical questions and challenges her product partners to further define the CX via simple and routine advising. She works closely with the UX team to establish solutions to dynamic problems."
"Taylor is an amazing UX partner - she was able to ramp up quickly on the [redacted] work stream and provided valuable customer insights as we designed the feature, dove deep think through end-to-end customer journey (and how it impacted other features), and showed strong ownership as we work through iterations based on leaders' and stakeholders' feedback."
"Taylor has been great at quickly tackling the size and scope of the [redacted] project by breaking it down into smaller deliverables. She is amazing at working cross teams/disciplines with other designers, PMs and engineers, prioritizing time management for herself and others, and iterating on design to hit the right balance needed for this project."
Software skills
Figma, Adobe CS, Rhino, Sketch, Miro, Procreate
Hard skills
UX & visual design, Wireframing & prototyping, Interaction design, User research, Research synthesis, AI literacy, Information architecture
Soft skills
Strategic thinking, Leadership, Team collaboration, Problem solving, Detail oriented, Workshop facilitation, Storytelling
